A collection of episodes that contain interviews with current and past DkIT students, academic leaders within DkIT, CEO’s of international companies and insights from a range of industry professionals.
It is safe to say the marketing strategies that worked to recruit new students five or ten years ago are completely ineffective today. Prospective students may only consume information digitally but decisions regarding which further or higher education institute to attend, involves people from multiple generations, parents/guardians, relatives, teachers, principals and career guidance counsellors.
Understanding the multi-generational audience looking at course content, Dundalk Institute of Technology, decided to exploit the resources they had on campus, in the shape of a 4k TV studio and the expertise of students studying BA (Hons) in Film & Television Production.
The conversational outreach style works for all the generations watching. To prospective students it feels like a more personalised communication, hence the rise of influencers and to their parents and guardians it will feel like watching good old fashioned broadcast content.
Studio Stories are available on the DkIT website for all to view. The series is a collection of standalone videos to support many of the undergraduate courses offered by the college. The information in each video is delivered by current and past DkIT students and academic leaders within DkIT. In some cases, CEOs of international companies who have hired DkIT graduates give their opinions on the qualities and skills required by undergraduates and graduates, for example, Microsoft, First Derivatives, Kaseya, ESB and WuXi Biologics.
Awakening interest
DkIT’s ambition with Studio Stories was initially to make students aware of the types of course offerings and to awaken in them an interest to continue their research, with the ultimate goal to convert them into a DkIT undergraduate student. This series delves into a variety of disciplines that the Institute offers from Engineering, Health & Science, Business, Humanities and Informatics to the Creative Arts. Stories
Studio Stories incorporates storytelling practices to help bridge the gap between prospective students and what the Institution is offering, and what sets DkIT apart from other Institutions. The host of this collection of videos is the super talented, and award winning DkIT graduate, David Hammond, who graduated from the Institute in 2017. He currently co-hosts, Spin 1038 national Breakfast Show called Fully Charged: Recharged and is known to this demographic.
To view some of the Studio Stories log onto https://studiostories.dkit.ie.
