Minister for Children and Youth Affairs Katherine Zappone launched the Bachelor of Arts in Digital Marketing (TA 117), a brand new, career-focussed Level 7 degree beginning full-time in September 2018 at the Institute of Technology Tallaght.
Developed in conjunction with representatives of Dublin’s vibrant digital community, this new degree boasts Ireland’s newest digital marketing qualification and a host of subjects that are sure to attract the Instagram and Snapchat generation, as well as their future employers.
Following extensive research throughout Dublin’s Silicon Docklands and the wider business community, ITT’s Department of Marketing and Business Computing developed this brand new, employment-focussed degree, which is particularly relevant to the needs of Ireland’s fast-expanding technology sector, where ICT employers are growing their business operations at an exponential rate, with growing salaries to match.
Speaking at the launch, Minister Zappone noted that “Strategic partnerships are vital to develop Tallaght as a smart city of the future. I welcome the initiative of IT Tallaght in developing a Digital Marketing Degree through cooperation with the Silicon Docklands and the business community. I am confident that the work being undertaken now will provide Tallaght, Dublin and Ireland with future digital marketers, commentators and innovators.”
The new degree launched part-time in September 2017 with a small class. It is now offered via the CAO for full-time students starting in September 2018. At the same time, the part-time class will expand, as will the new special purpose awards: the Certificate in Social Media, Certificate in Digital Marketing, and Minor Award Certificate in Applied Digital Marketing. These short special purpose awards are primarily aimed at local industry and those looking for practical, industry-specific training in this field.
The new degree is a hybrid of digital and IT skills with international marketing and communications. “There are several key pillars or learning pathways of continuous core themes throughout the degree”, explains Glenn Mehta, Head of Department and IT Tallaght Marketing graduate.
The Digital Pathway runs throughout the degree, and develops key Digital Marketing, Marketing Technology, Social Media and Applied Global Digital Skills. Complementing this is the IT Pathway, focused on developing core IT, Database Systems, Data Analytics and Visualisation Skills, as well as Web and App development.
The BA in Digital Marketing is now open for application on the CAO (TA117) and for part-time applications, both starting in September 2018.